This book tells the coming-of-age story of this now venerable social media giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness:
How Facebook recovered from its "disastrous" IPO � How the growth team achieved the impossible � Why Facebook's News Feed ads were the company's most important business decision ever � How Google+ attacked and lost � Why-and how -Instagram and WhatsApp were added to the mix � What the company does to win the talent wars � What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick � Which products and technical advancements are on the horizon and why � And much more.