More people than ever before are adopting an ethical approach to the food they eat. Countless celebrities have come out as vegan, and every week a new vegan vlogger lights up social media. At the same time, vegan activists continue to raise awareness of ongoing cruelty within the food industry and entrepreneurs compete to develop new vegan food products. This book helps new vegans negotiate the pitfalls of choosing ethical food. It includes advice on reading labels and eating out with non-vegan friends, help sorting the myths from the facts, and 10 great questions to ask a nutritionist.