B Corps are a global movement, and companies like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher are using the power of business as a force for good. B Corps are certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification. The coauthors spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. This edition includes a strong focus on diversity, equity, and inclusion (DEI)-important because DEI can no longer be a side conversation-it must be a core value for any company that aspires to make money and make a difference. While this book is framed around the B Corp movement, any company can use these tools to learn how to build a better business.<\\P>