As the Digital Age continues to flourish, electronic devices-found in everything from refrigerators to wristwatches-are a constant, if not unavoidable, part of everyday life. None of these devices can work without software, and therefore, without the help of software engineering professionals. As the demand for computing devices continues to grow, so too does the demand for software engineers. What the job entails, what it pays, and future prospects are discussed along with insights from industry insiders.