Stereotypes: The Incidence and Impacts of Bias
Authenticity: Building a Brand in an Insincere Age
Ethical Living: Ethical Fashion
Looking Forward: Filter Bubbles and Targeted Advertising
The Promise and Perils of Technology: Filter Bubbles and You
Encyclopedia of Major Marketing Strategies
Branding with Powerful Stories: The Villains, Victims, and Heroes Model
The Business and Culture of Sports: Society, Politics, Economy, Environment
Understanding the Executive Branch: Inside the Department of Commerce
Building a Successful Social Venture
Who's Buying at Restaurants and Carry-Outs
Household Spending: Who Spends How Much on What
The American Marketplace: Demographics and Spending Patterns
Analyzing the Issues: Critical Perspectives on Media Bias
Digital and Information Literacy: Tweeting with a Purpose
Exploring Theater: Advertising and Marketing in Theater
Methods in Consumer Research: New Approaches to Classic Methods