Authenticity: Building a Brand in an Insincere Age
Stereotypes: The Incidence and Impacts of Bias
Global Branding: Breakthroughs in Research and Practice
The Promise and Perils of Technology: Filter Bubbles and You
Looking Forward: Filter Bubbles and Targeted Advertising
Green Marketing as a Positive Driver Toward Business Sustainability
Ethical Living: Ethical Fashion
Handbook of Research on the Impact of Fandom in Society and Consumerism
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
Encyclopedia of Major Marketing Strategies
Branding with Powerful Stories: The Villains, Victims, and Heroes Model
Environmental Awareness and the Role of Social Media
Gender and Diversity: Concepts, Methodologies, Tools, and Applications
Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
Handbook of Research on Children's Consumption of Digital Media
The Business and Culture of Sports: Society, Politics, Economy, Environment
Myth in Modern Media Management and Marketing