Gallup Looks at the Movies: Audience Research Report, 1940-1950
Audience Research Inc., a Gallup Poll affiliate directed by David Ogilvy, was commissioned by David O. Selznick and other Hollywood producers to furnish data that would objectively record what the public wanted to see in the movies. Among the topics covered in the reports are star popularity, movie advertising and publicity, movie titles, pairing of leading men and women, and 3-D and wide-screen formats.
Number of rolls: 4