Gale Analytics: Patron Insights
Uncover insights at the household level.
Segment patrons at the household level based on interest, income, presence of children, and more. As change happens over time, your library can uncover the types of patrons your library attracts, as well as what types of users need better outreach.
NEW ENHANCEMENT: For those focused on equity of access, users have the ability to understand their demographic reach by combining a census map of race/ethnicity by tract with variables such as education level, household income, and checkout volume.
Gale Analytics effortlessly merges your library’s integrated library system (ILS) data with Mosaic® segmentation from Experian and other datasets. Using dashboards in Tableau Reader, users can segment households based on demographic and lifestyle criteria—drilling down into rich visuals, dynamic maps, and downloadable custom mailing lists based on segmentation.
Platform Features & Tools
Mosaic Lifestyle Segmentation
Understand patrons using household-based segmentation from Experian, which classifies all U.S. household neighborhoods into 71 unique profiles called Mosaic segments.
On Demand Reporting
Customize your dashboard by modifying the service area, selecting cities and counties, or uploading a GIS spatial file. You can export dashboard visuals as PDF, PowerPoint, or PNG files.
Ensure Patron Privacy
Designed to protect the privacy of individuals, addresses and circulation data are disassociated from customer names. All data research is blended in a secure cloud environment, and output goes directly back to the library account.
