Ensure that your public library’s goals and objectives support households across the area you serve. By integrating powerful demographics, Gale Analytics adds value to existing data—including content from your library’s ILS and other electronic systems—unlocking key insights about your community. Customized reports better equip your library and staff to target new populations, create new programs, market library services, and allocate resources more efficiently.

Gale Analytics uses the power of Experian’s Mosaic® USA proprietary household segmentation system to make it easier for you to understand your community. Experian segments households into 71 unique profiles, or Mosaics, which are used to help libraries segment patrons and non-patrons based on demographic and lifestyle characteristics. Users also save time preparing data with help from Alteryx workflows which provide a re-usable workflow for self-service data prep, allowing more time to analyze data. With an easy way to prepare, blend, and visualize data sources, Gale Analytics helps you extract maximum value from your data research.


Our library dashboard effortlessly merges your library’s ILS data with Mosaic segmentation from Experian, and other data sets, to evolve the way your library does business and to help you, and your staff, make more informed decisions that drive your library marketing plan. With Tableau Reader, librarians and other users can segment households (patrons and non-patrons) based on interest, income, technology use, presence of children, and more—drilling down into rich visuals, moving maps, and downloading custom mailing lists based on segmentation for maximized library outreach. 

Put Your Public Library Data to Work


Effortlessly Share Visuals

Save your dashboard output and send to your library staff members. As long as they download the free Tableau Reader, everyone can benefit from the report data and dashboard interactively.

Gain a Complete View of Your Community

By leveraging Mosaic segmentation from Experian and Alteryx workflows, you can segment your audience based on interests to kick start your library outreach services.

Export Marketing Mailing Lists

Fuel your library marketing by downloading segmented mailing lists to promote your library services, programs, and collections.

Easily Manipulate Data

Drill down into rich visuals, move maps, target different demographics, and download custom mailing lists based on your selections.

Prove Your Value

Use the library dashboard on an ongoing basis for strategic planning and day-to-day operations to directly show how your library impacts the community.

Ensure Patron Privacy

Designed to protect the privacy of individual patrons, addresses and circulation data are disassociated from patron names. All data research is blended in a secure cloud environment, and output goes directly back to the library account.