The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? This book examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends.