Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising-the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse. Through fast, fun, actionable tips, this book explains what works and what doesn't, what's forgettable and what sticks. You'll discover practical techniques, including the Fast-Focus MethodTM that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence. Whether pitching a project, giving a speech, selling a product, or just writing your next email, you'll get heard, get remembered, and get results.