Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series.
Titles in This Series.
Dedication.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
Preface.
Acknowledgement.
1: The Impact of Consumer Search Behavior on Search Advertising in the Hotel Industry.
2: CRM in Tourism: Customer Relationship Management (CRM).
3: Advent of Information Technology in the world of Tourism.
4: Sustainable Tourism Marketing Strategy: Competitive Advantage of Destination.
5: The Augmented Reality Marketing: A Merger of Marketing and Technology in Tourism.
6: Innovating Ansoff Growth Strategies in the Hotel Industry in Ghana.
7: Smart Technologies: Augmented Reality Applications in Tourism Marketing.
8: Potentials of Wineries as Tourism Destinations in India.
9: A Comparative Study of an Innovative Marketing Strategies Adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL).
10: The Role of Marketing Strategies in the Tourism Industry.
11: Tourism Marketing in Developing Countries.
12: Experiential Tourist Products: The Role of Servicescape.
13: Tourism Motivational Factors in Bhutan: An Empirical Study.
14: A Birds Eye Views on Leisure Services.
15: Regional Sustainable Development: Cultural Tourism in the Southern Jalisco, México.
16: Tourist Inflow in a Temple City: A Study of Cultural Tourism in Bishnupur, India.
17: How Can a Regional Theme Park Survive in China? Studying Strategies Used by Wuhu Fantawild Dreamland.
18: Giving Brand Image to a Nation: A Proposed Framework.
19: Role of Tourism Industry in Employment Generation: A Case Study of Nagaland.
