The SAGE Encyclopedia of Corporate Reputation

Author Craig E. Carroll

Publisher SAGE

Format

eBook

2nd Edition 1st Edition

Quantity

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Author

Craig E. Carroll

Publisher

SAGE

Volume

Copyright

2016

ISBN13

9781483376509

Release

Format

eBook

Grade Level

9th Grade - College Senior

DDC
TBD

Related Series

CTE: Business Management and Administration Alignment Collection on Gale eBooks for HS Students
CTE: Marketing Alignment Collection on Gale eBooks for High School Students
Overview

With a remarkable collection of articles from over 250 leading scholars from all over the world, this handbook offers a comprehensive resource on corporate reputation. It is essential reading for students, researchers, educators, and professionals interested in this topic.
Front Cover.
Half Title Page.
Editorial Board.
Title Page.
Copyright Page.
Contents.
List of Entries.
Reader’s Guide.
About the Editor.
Contributors.
Introduction.
1: Accountability.
2: Accreditation and Certification.
3: Action and Performance.
4: Activist Campaigns.
5: Actor-Network Theory.
6: Ad Hominem Argument.
7: Advertising.
8: Africa, Corporate Reputation in.
9: Agency Theory.
10: Agenda-Building Theory.
11: Agenda-Setting Theory.
12: Alignment between Identity and Reputation.
13: Anonymity and Privacy.
14: Anticipatory Impression Management.
15: Apologia Theory.
16: Asia, Corporate Reputation in.
17: At-Risk Populations.
18: Attitudes.
19: Attribution Theory.
20: Audiences.
21: Authenticity.
22: Autocommunication Theory.
23: Balance Theory.
24: Benchmarking.
25: Best Practices.
26: Big Fish in Little Ponds.
27: Branch Identity.
28: Brand.
29: Brand Bully.
30: Brand Co-Creation Model.
31: Brand Communities.
32: Brand Journalism.
33: Brand Orientation.
34: Brandjacking.
35: Business History.
36: Business Journalism.
37: Capability Reputation.
38: Case Studies.
39: Categories.
40: Cause-Related Marketing.
41: CEO Celebrity.
42: Channels.
43: Chaos Theory.
44: Character Assassination.
45: Co-Creation Theory.
46: Codes of Conduct.
47: Cognitive Dissonance.
48: Coherence.
49: Collective Intentionality.
50: Commercial and Political Speech.
51: Communication Management.
52: Communication Strategy.
53: Communicatively Constituted Organization Theory.
54: Complex Adaptive Systems.
55: Complexity Theory.
56: Conflict Management.
57: Conformity and Differentiation.
58: Constituents.
59: Content Analysis.
60: Co-Orientation Theory.
61: Corporate Advocacy.
62: Corporate Agenda Setting.
63: Corporate Apologies.
64: Corporate Associations.
65: Corporate Communication.
66: Corporate Communication Axioms.
67: Corporate Communication Law.
68: Corporate Communication Policies.
69: Corporate D
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The SAGE Encyclopedia of Corporate Reputation

Product Details

Overview

Table of Contents