Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Author Hans Ruediger Kaufmann - Mohammad Fateh Ali Khan Panni

Publisher Business Science Reference

Format

eBook

2nd Edition 1st Edition

Quantity

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Author

Hans Ruediger Kaufmann - Mohammad Fateh Ali Khan Panni

Publisher

Business Science Reference

Volume

Copyright

2017

ISBN13

9781522521402

Release

Format

eBook

Grade Level

College Freshman - 170

DDC
TBD

Related Series

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Overview

This book is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Front Cover.
Title Page.
Copyright Page.
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series.
Titles in this Series.
List of Reviewers.
Table of Contents.
Detailed Table of Contents.
Preface.
Acknowledgment.
Social Perspectives of Consumer Behavior and Engagement.
1: The Concept of “Consumerism” from a Consumer Activist Perspective.
2: Social Impact in Consumer Behaviour-Consumer Boycotts as a Consumerism Activity:.
3: Fuel Efficient Vehicles: The Role of Social Marketing.
4: Customer Satisfaction in the Consumption of Green Products.
Consumer Behavior and Engagement in the Nexus of Marketing and Technology.
5: Marketing 4.0: Enhancing Consumer-Brand Engagement through Big Data Analysis.
6: Effective Surveillance Management during Service Encounters: A Conceptual Framework.
7: Consumer Information Systems Research Agenda: Meeting Challenges for Interactive Television Service Development.
8: Consumer Information Systems as Services: Study of Emerging IPTV Market in New Zealand.
9: About the E-commerce Activities in Finnish Lapland - Perspectives of Consumers and Entrepreneurs: E-Commerce in Lapland.
Consumer Behavior and Engagement from a Macro Economic Context.
10: Do Stock Markets Comove in Emerging Economies?.
11: Nowcasting Capacity Utilization in Turkey: A Continuous Wavelet Analysis.
Consumer Behavior and Engagement: Industry and Corporate Cases.
12: Consumption and Well-Being: Collecting Experiences Rather Than Material Possessions.
13: The Effect of the Marketing Strategy in Performance of the Pharmaceutical Sector.
14: The Aural Nature of Atmosphere in a Retail Setting.
15: Enhancing Retailer-Consumers Relationship through Everyday Sustainability: McDonald's in Italy.
16: Conquering the Digital Customer: How Zara Is Confronting the Digital Innovation Revolution.
Compilation of References.
About the Contributors.
Index.
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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Product Details

Overview

Table of Contents