Find out how the American marketplace has been transformed by the Great Recession in the new twelfth edition of Best Customers: Demographics of Consumer Demand, with all-important spending data. This work provides a unique look at who the best and biggest customers are for hundreds of individual products and services. This work is intended for marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. It is a one-of-a-kind resource for those who need to understand the dynamics of the American marketplace.