Application of Gaming in New Media Marketing
Extracting Knowledge From Opinion Mining
Handbook of Research on Narrative Advertising
Handbook of Research on Microfinancial Impacts on Women Empowerment, Poverty, and Inequality
Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations
Marketing Techniques for Financial Inclusion and Development
Analyzing the Issues: Critical Perspectives on Media Bias
The SAGE Handbook of Consumer Culture
Exploring Theater: Advertising and Marketing in Theater
Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
The American Marketplace: Demographics and Spending Patterns
Building a Successful Social Venture
Household Spending: Who Spends How Much on What
Understanding the Executive Branch: Inside the Department of Commerce
Who's Buying at Restaurants and Carry-Outs
Popular Fads and Crazes through American History
Digital and Information Literacy: Tweeting with a Purpose