The SAGE Handbook of Consumer Culture
Popular Fads and Crazes through American History
Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life
Business Reference Guide: Strategies in Marketing
Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
Business Reference Guide: Understanding Applied Statistics
Business Reference Guide: E-Commerce & Retail Merchandising
Secret Sauce: How to Pack Your Messages with Persuasive Punch
Upside: Profiting from the Profound Demographic Shifts Ahead
Principles of Business: Marketing
Business Reference Guide: Studies in Marketing & Advertising
Extraordinary PR, Ordinary Budget: A Strategy Guide
Food in America: The Past, Present, and Future of Food, Farming, and the Family Meal
Best Customers: Demographics of Consumer Demand