Utilizing Consumer Psychology in Business Strategy
Marketing Initiatives for Sustainable Educational Development
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
Methods in Consumer Research: New Approaches to Classic Methods
Driving Customer Appeal Through the Use of Emotional Branding
Diverse Methods in Customer Relationship Marketing and Management
Social Media Marketing: Breakthroughs in Research and Practice
Best Customers: Demographics of Consumer Demand
Business Reference Guide: Strategies in Marketing
Driving Digital: The Leader's Guide to Business Transformation Through Technology
Principles of Business: Marketing
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
Secret Sauce: How to Pack Your Messages with Persuasive Punch
Extraordinary PR, Ordinary Budget: A Strategy Guide
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior